Social Media Management
CONTENT MANAGEMENT
Let us know if you’ve heard this before. Business owner joins Facebook and Instagram to show off their business online. They take some photos and videos and they’re posting lots of content and everything is great… for a couple of months. Then the task becomes too much and falls to the wayside, sadly becoming low on the list of business priorities.
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The danger of this is that going absent from social media for too long can lead customers to think you've gone out of business. As a great example, we recently thought one of our favourite Korean food-makers had stopped because her Instagram had gone quiet! Thankfully, she was still going but with new responsibilities had just not had the time to post.
Content creation is immensely time consuming and that’s before we get into testing, researching and keeping up with current trends. Which is why many local businesses are already leaving this to us.
Our team can create visually appealing images and edit scroll-stopping Reels for our clients. We work with a mix of photography and original graphics to create a look that fits each brand’s unique identity.
HASHTAGS
Hashtags are immensly important for getting your posts discovered by a wider audience on social media. Hashtags act as virtual signposts, guiding users to content that aligns with their interests. By incorporating relevant and trending hashtags in your posts, you can expand your reach beyond your immediate followers, capturing the attention of a broader audience actively searching for content related to your industry, niche, or topic.
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Hashtags enable categorisation and organisation, allowing your content to be discoverable within specific communities or conversations. They create a digital breadcrumb trail that leads users directly to your posts, enhancing visibility and increasing the likelihood of engagement, including likes, comments, and shares.
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We use Hashtag recommendation tools to create pools of hashtags for us to use for each brand. These hashtags are then constantly tested to make sure they're working for your posts.
PROFILE AUDIT
For every new client we will review any existing social media profiles. This is where customers go to find essential information, whether that's opening times, a website link or a phone number. And on Instagram, because of the restrictions on links, they've got some extra weight to pull. (How many times have you seen the phrase "link in my bio"?)
It's important to remember that SEO isn't just for websites. Keywords are important to remember in your Instagram bio too! So if there's an opportunity for your profile to be doing more, we'll advise you on the best options.
MEASUREMENT
It's not good enough to throw your content out there and hope for the best. We constantly track and measure the performance of what we put out there.
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Depending on our clients goals, we might focus on new followers, click-throughs or engagement rates. (But we are a nosey lot, so we sometimes can't help but check it all!)
This is all to make sure we keep heading in the right direction with your social media presence. By constantly measuring and tweaking the content, we can make sure we create posts that work the best they possibly can.
SOCIAL MEDIA STRATEGY
Want to stay hands-on with your Social Media but just need a bit of help with your strategy? We can provide a complete plan on how to approach your Social Media. Guides on what to post and how often, how to utilise ads and more.
We'll work with you to set out your content pillars so that you feel more confident that everything you create is working towards your overall strategy.
We can also provide you with a bank of hashtags to get you started and help boost your reach on Instagram.
