I follow lots of other social media managers, digital marketing agencies and 'gurus' in our line of business on Instagram. Mostly, they give some brilliant little nuggets of advice but the conflicting advice is exhausting!
I did a video about it below, if you don't have time to watch the video though, just take this advice - BE YOURSELF!
Do I Need To Dance On TikTok And Point To Words On The Screen?
No!!! If you want to and it fits in with your brand and audience then crack on, we'd love to see it! If you feel like an absolute fool doing it and are just trying to follow a trend, stop right there! Don't do anything that doesn't feel authentic and genuine because your target audience will pick up on it and feel awkward too!
Be Yourself
Just do you, be yourself, don't do anything that doesn't align with your brand or how you want to be portrayed. There is no way to 'BEAT THE ALGORITHM', people want to connect with you and what feels real. So if something doesn't sit well with you, don't do it! Stay authentic and true to yourself.
Social Media Strategy
All of the above advice is best aligned around a really decent social media strategy. With a strategy you save time wondering what to post, you identify the best way to connect to your audience on Facebook and Instagram and have content pillars. You need to add value and build a rapport. Try and steer clear of vanity metrics. It's all well and good having 5000 followers but if only 20 of those are people are likely to buy your product or services then it's pointless. Don't worry too much about these figures, just focus on speaking to the people that will have an interest in what you do.
How Do I Create A Social Media Strategy?
There are lots of online resources that can help you with this but if you would like one more tailored to you, please feel free to reach out to us and we can help.
You can contact us here or book a call and we can have an informal chat about how to move forward.
We'd love to hear from you!
Media Angels
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